08 · 2 hours
AI Visibility: Is Your Brand Present in AI?
How ChatGPT, Gemini and Perplexity see your brand and competitors.
Goal: Participants query, through a single API, how their brand and competitors are perceived by different AI models such as ChatGPT, Gemini and Perplexity, and report the results with Claude.
Who it is for
- Marketing and corporate communications teams
- Digital agencies and brand managers
What participants gain
- Measuring and interpreting brand perception across AI models
- A visibility report for their brand and competitors
- A tracking skill to reuse every month
Content
- 01What is AI visibility?From SEO to GEO: whether the brand is mentioned, and how it is described, in the questions customers ask AI.
- 02The question setPreparing 10 to 15 industry and brand questions a customer would ask AI.
- 03Querying several models with Eden AIAsking the same questions to models such as ChatGPT, Gemini and Perplexity with a single API key.
- 04Measuring perceptionHow often the brand is mentioned, its ranking, how it is described and which sources are cited; comparison with competitors.
- 05The limits of the measurementAPI answers can differ from the app interface and results vary; reading questions by repeating them.
- 06Reporting and tracking with ClaudeTurning the results into a report with Claude, content recommendations and a monthly tracking skill.
A brand and competitor visibility report and a monthly tracking skill
- Duration
- 2 hours. Can be taken on its own; two programmes back to back make a half day.
- Participants
- Up to 10 people, each with their own laptop.
- Data
- No company data is used. Exercises use open data and non-sensitive content.
- Prerequisites
- No coding is required. The installation list is shared in advance and approved by IT.
Other programmes
- 01Same Question, Different Results: Prompt to Workflow2 hours
- 02What to Give AI, and What Not To2 hours
- 03Getting Web Research Right2 hours
- 04Research First, Then Decide2 hours
- 05Reports and Interactive Dashboards with Prompts2 hours
- 06Creative Mini Presentations with Claude2 hours
- 07Turning Your Work into a Skill2 hours
- 09A Second Brain with Obsidian2 hours · Advanced
LET’S START
For most organisations, training is the first step.
Once your team has learned, if you want to turn ideas into a pilot, we continue with AI transformation and roadmapping.