03 · 2 hours
Getting Web Research Right
Sourced research, verification and a Firecrawl connection.
Goal: Participants catch the false report and fake source that AI can produce, and connect Firecrawl to carry out current, sourced research.
Who it is for
- Teams that research markets, competitors and regulation
- Strategy, marketing, sales, procurement and business development teams
What participants gain
- A Firecrawl connection installed on their own computer
- A research note in which every claim comes with its source
- A research skill that brings the same rigour to future research
Content
- 01Why does AI research go wrong?Sources that do not exist, outdated pages and cached information, with real examples.
- 02Verifying the sourceTracing every claim back to its source; checking date, publisher and reliability.
- 03What is web scraping?The difference between reading a page on screen and pulling it as clean text.
- 04Connecting Firecrawl through MCPGiving Claude the ability to fetch current web data; cache settings and source records.
- 05Legal and ethical limitsTerms of use, robots.txt and pages that contain personal data.
- 06The research skillSaving the question, source list, verification table and report steps as a single skill.
An installed Firecrawl connection and a research skill
- Duration
- 2 hours. Can be taken on its own; two programmes back to back make a half day.
- Participants
- Up to 10 people, each with their own laptop.
- Data
- No company data is used. Exercises use open data and non-sensitive content.
- Prerequisites
- No coding is required. The installation list is shared in advance and approved by IT.
Other programmes
- 01Same Question, Different Results: Prompt to Workflow2 hours
- 02What to Give AI, and What Not To2 hours
- 04Research First, Then Decide2 hours
- 05Reports and Interactive Dashboards with Prompts2 hours
- 06Creative Mini Presentations with Claude2 hours
- 07Turning Your Work into a Skill2 hours
- 08AI Visibility: Is Your Brand Present in AI?2 hours
- 09A Second Brain with Obsidian2 hours · Advanced
LET’S START
For most organisations, training is the first step.
Once your team has learned, if you want to turn ideas into a pilot, we continue with AI transformation and roadmapping.